SHOP LOCALLY: Your voice and message significant impact of area’s largest circulation newspaper: Fort Bend Star
By Elsa Maxey
About to celebrate 35 years, the Fort Bend Star is a staple of the Fort Bend community, like bread, milk and butter, all good things Fort Bend. Under the leadership of its publisher, Michael Fredrickson, he is continuing the legacy of Bev Carter, who founded the newspaper in 1978. It will continue to uphold that strong sense of public integrity holding elected officials accountable, which remains the basis of the Fort Bend Star’s foundation, a long honored reality check of telling it like it is. The Fort Bend Star is your voice.
Since its inception, residents have been able to count on the Star’s in-depth reporting relating to politics, policy, the community and virtually any subject of importance to area residents. The long established focus on news and information without spin is what keeps readers eager for each issue featuring their local news, and retail and classified ads from places like Sugar Land, Katy, Stafford, Missouri City, Richmond, Rosenberg and Meadows Place.
For over three decades as the Fort Bend Star “speaks” on your behalf, it has continued to benefit readers and advertisers alike. This is greatly due to its largest circulation newspaper status in the county. The rave reviews have also earned it numerous state and national awards. They line one, long hallway wall in the newspaper office. They are a tribute… marks of respect acknowledging the admiration and high regard for the Fort Bend Star as a vital source of community news, public information, records, advertisements, and residents’ feedback serving the common good…that “obligation to my readers for telling it like it is,” which Carter long ago branded and instilled as the Star’s operating philosophy and mantra.
Information published in the weekly Fort Bend Star has caught the attention of national news programs spurring interviews on 48 Hours, 60 Minutes, Discovery Investigates, and earlier this year, one of the Star’s articles was lifted complete with a reporter byline and used on the front page of the Fort Bend Herald. Unsure about what really happened after the Star’s query about the irregularity, the Star was paid for the use of this one already archived, two month old, previously published story. In the end, this incident served to represent the high regard and mark of respect for the Star’s work, communicated loud and clear.
Classic Chevrolet Sugar Land – Mark Kolan
“We love the Star,” General Sales Manager Mark Kolan says about Classic Chevrolet Sugar Land’s advertising experience with it. As for the best thing about Classic’s presence in Fort Bend, it’s having the feeling of community, he adds. So, when it comes to local advertising, Kolan says “we feel the commitment to the community is important.” Now four years and going strong, Classic Chevrolet Sugar Land under Don Kerstetter’s ownership and lead understands the importance of shopping locally. “We all need to support each other,” says Kolan, “and remember that when we shop with local businesses, we employ local people.”
Leavings Concrete Co. – Don Leavings
What Don Leavings, who owns and operates Leavings Concrete Co in Rosharon, says he likes best about being here is “less traffic congestion and lower taxes than Houston,” and this comes “with (a) small town atmosphere.” Leavings has operated the concrete company in Fort Bend County for over 41 years and advertising with the Star, he says, has impacted his business since it keeps him “from having to travel great distances.” In fact, his advertising experience with the Star has been “very good,” resulting in many calls for his company’s service, he said. Leavings acknowledges the importance of shopping Fort Bend, it “supports our local economy in revenue and taxes, which benefits each one of us.”
Go Ahead Tours – Lou Ann Kelly
Lou Ann Kelly, a Group Tour Coordinator with Go Ahead Tours, recruits travelers for the tour company, and she says her first group took about a year to assemble, 14 travelers that went on a trip in 2012. She works for an international travel company and made use of a Star’s ad for a subsequent summer 2013 trip with 25 travelers. Kelly recently placed another ad for a September 2014 trip, and she’s looking for some bookings from this area. Kelly, who has met many people in Fort Bend County says she hopes “they recognize my name as they read my ad, and of course will want to travel with me. I believe that the person having the desire to travel, but who may be leery of the unknown, might look at my ad and decide to give a local person a call.”
Kelly’s worked with the Star’s Account Executive Diane Strehl and together with the graphics staff they helped her “with designs of both ads” that are “very eye appealing. Thank you, Star!”
Short URL: http://www.fortbendstar.com/?p=34512