Houston Rodeo hinders Stafford Centre 10 Year Anniversary plans
By Karen Daniels
Mayor Leonard Scarcella made it abundantly clear at the March 5, City Council meeting, the very night of the 10 Year Anniversary of the Stafford Centre, that he was, “Deeply disappointed that we didn’t have something last night, and tonight, to acknowledge and celebrate this anniversary.” It is especially important to the Mayor because so many people said it wouldn’t succeed.
He shared a story about traveling to see two buildings designed for the same capacity they were interested in, however, both buildings were in bankruptcy court. City Council and the Mayor didn’t let that deter them, and today, the very successful Stafford Centre has proven “all of the detractors wrong.”
Bryan Blaum, President of FMsquared, and facility manager of the Stafford Centre, explained, “The challenge for us was it’s very difficult to schedule events while the rodeo is going on.” The average per day attendance at the Houston Livestock Show and Rodeo is around 70K, and event managers don’t like to schedule their clients when the competition is so substantial. Another challenge is media and radio time, this too, dominated by rodeo advertising. “There was no lack of effort trying to do this,” Bryan said. “Our goal is to celebrate throughout 2014” for a “full year of celebration.” Here are some of the planned events:
Ft. Bend Women’s Center Boogie Ball – March 29th
Merle Haggard – April 1st
CCA Texas Crawfish Boil – April 3rd
Oyster Creek Fish Fry & Crawfish Boil – May 3rd
Ultimate Boomer Comedy Tour – May 9th
Urban Cowboy Tour w/ Mickey Gilley – June 25th
Freedom Rings Festival – July 3rd & 4th
Jethro Tull w/ Ian Anderson – September 24th
Further disappointing Mayor Scarcella was the fact that the “video commentary” that he has been asking for since last June chronicling the construction of the Stafford Centre and the high points since then, was not ready. He had offered to write the script and narrate the story in order to have something to share with residents, the business community, and those attending events at the Stafford Centre. Bryan Blaum assured Council and Mayor Scarcella that this was in the works. He hinted at something special this summer, but could not elaborate since the deal has not been finalized. Stay tuned!
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