The year has already started out with a bang for Aliana (ADC), developer of Aliana®, a fast growing master-planned community in Fort Bend County. ADC brought home the gold and three silver awards from the National Association of Home Builders (NAHB) Awards gala, held at the Wynn Resort in Las Vegas on January 22, for its marketing efforts to promote Aliana.
The awards gala, known as The NationalsSM, is one of the building industry’s largest and most prestigious events, which is hosted by the NAHB’s National Sales and Marketing Council (NSMC). At The Nationals, NAHB pays tribute to superior sales and marketing achievements by residential homebuilders and developers.
Linda Kilgore, MIRM, CMP, Marketing Director for ADC, was named Marketing Professional of the Year with a gold award.
The Greater Houston Builders Association and the Texas Association of Builders previously named her Marketing Professional of the Year.
“I was honored to receive the NAHB’s highest award for a Marketing Director in the nation,” said Kilgore. “I studied for four years to earn a Master in Residential Marketing from the NAHB. As a result I truly have become a stronger, smarter and a more confident marketing professional. This gold award represents a milestone in my career, and I am thrilled to have been recognized by my peers.”
According to Kilgore, her story is not unique at ADC, which is comprised of an accomplished executive team whom she describes as “giants in their fields.” She adds that when ADC secured three silver awards for Community of the Year, Special Promotion of the Year, and Sales Center of the Year for Navigation Green®, it was a nod to the whole Aliana team.
Aliana set a new sales record for 2012 and doubled the number of homes sold in the prior year. This is the third consecutive year of record-breaking sales for Aliana.