Jessica D. Brown has joined the City of Sugar Land as tourism and marketing manager to oversee its new tourism marketing pilot program.
Brown has in-depth knowledge of Texas tourism initiatives and programs and an accomplished history in destination sales and marketing. Her 14 years of experience includes the Office of the Governor’s Economic Development & Tourism and the Austin Convention & Visitors Bureau.
The City initiated the tourism marketing pilot program to establish itself as a regionally, nationally and internationally recognized destination for conventions, meetings, events, trade shows and leisure travel. Sugar Land’s hotels, attractions, restaurants and retailers will all benefit from the sales and marketing efforts.
Major components of the three-year program include developing a branding and marketing initiative; facilitating synergy between hoteliers, event facilities, retailers and other destination partners; and providing marketing and support for events.
Funding for the tourism marketing pilot program is generated by the city’s Hotel Occupancy Tax (HOT), the use of which is restricted to tourism/marketing programs and historic preservation. This program is focused on increasing visitors to Sugar Land which will have the added economic benefit of increased sales tax revenues, stimulating economic growth and development of the community.
The city of Sugar Land is an award-winning community 20 miles southwest of Houston. This master-planned community has achieved its sustainable, strong local economy through a strategically focused and aggressive economic development program creating new wealth and jobs. As a regional employment center, the City is home to numerous high-profile regional and international corporations housed in over 22 million square feet of commercial space, including Minute Maid, Schlumberger, Fluor Corporation, Bechtel EO and Aetna.
Sugar Land has also uniquely positioned itself as a hub for premium shopping, dining and entertainment. Venues such as the Houston Museum of Natural Science at Sugar Land, the recently announced StarTex Power Field, as well as the future concert/performing arts center and Sugar Land Heritage Museum will further establish the community as a cultural and historical destination.