FBISD participated in a national study to help school districts improve communication with parents and others in our school community. Approximately 100 school districts across the United States and Canada, including Fort Bend ISD, participated in the survey of 43,410 respondents. The survey results are in, and at the national and local levels, people prefer electronic or internet-based sources like email, e-newsletters, district websites and parent portals for their information about schools.
“This survey proves that where schools provide genuine two-way, credible, ongoing communication, they are held in higher esteem and serve as the ‘go-to resource’ for information,” said Rich Bagin, APR, National School Public Relations Association (NSPRA) Executive Director.
The National and FBISD Communication Survey results can be accessed through the District’s website at fortbendisd.com under “Quick Links” as “Communications Survey Results.”
People who receive the district’s electronic newsletter, “FBISD ex-Press,” were invited to take the survey, and participants did not have to be a parent of a child attending FBISD schools to be part of the study.
Districts participated in the survey as part of a national study to make communication more effective in the classroom, school building and district levels. The research was part of a communication accountability program of the NSPRA, a non-profit organization dedicated to improving all facets of communication in school communities. The survey firm, K12Insight, Inc., donated its services for this project to NSPRA, and there was no cost to the district to participate.