The Fort Bend Star, along with the Fort Bend/Katy Business Journal and all other assets of Carter Publications, have been purchased by a Houston-based company focused on print and online journalism.
On Tuesday, Oct. 17, McElvy Vasquez LLC, a sister company of McElvy Media, finalized a purchase agreement for the Star, Business Journal and Star Video Productions, along with related websites formerly owned by Carter Publications Inc. Jonathan McElvy, one of the owners of the company, will serve as president. Frank Vasquez, also an owner, has been named vice president and publisher of both the Star and Business Journal.
Both McElvy and Vasquez have been long-time managers at media companies in and around the Greater Houston area. McElvy served as vice president of Houston Community Newspapers before his company, McElvy Media, purchased The Leader, a weekly newspaper that serves the Heights, Oak Forest and Garden Oaks, in 2012.
Vasquez has held management positions at the Houston Press, the Greensheet, and was the local sales director for Houston Community Newspapers. In 2013, Vasquez joined McElvy Media as an associate publisher.
In 2013, McElvy Vasquez entered into a management agreement with Carter Publications, and for the past three years, the company has helped oversee operations at the Star and Business Journal.
In 2014, McElvy and Vasquez, along with Douglas McElvy and Robb Reeves, formed a sister company to McElvy Media, Charlotte Media Group LLC, and purchased four weekly newspapers and their affiliated websites in the Charlotte, N.C., area.
“After a few years of being involved with the Star and Business Journal, this is an exciting time in the growth of our company,” McElvy said. “We know many people receive their news in all sorts of digital ways, and part of our plan is to greatly enhance the digital products we offer readers. But we also firmly believe in the power of print. We believe a relevant print publication is welcome during a time when people are looking for a reason to separate from their mobile devices.”
As publisher, Vasquez said he looks forward to helping reshape the Star and Business Journal brands in the Fort Bend community.
“I am excited to have the Business Journal and The Star as part of the McElvy Media family,” Vasquez said. “Over the past three years we have learned much from the community and what makes Fort Bend special. As the new publisher, I look forward to meeting with community leaders and readers to determine how we can help rebuild the Business Journal and The Star into must-read publications.”