Missouri City has the distinction of being recognized in 2011 both statewide and nationally for the communications of programs and services it offers its residents. The marketing of the City Forestry program was recognized with a Silver Award from the Texas Association of Municipal Information Officers as the “Most Creative Marketing with the Least Dollars Spent”.
Following City Council direction and utilizing the web site, Missouri City cable television, the citizen newsletter and social media, citizen meetings and news releases, the Communications Department spread the word on the “green” programs in which citizens and businesses can participate. The award entry outlined the success of the forestry program with the help of citizen volunteers and businesses with the addition of 55 new trees to Freedom Tree Park, the beautification of Buffalo Run Park through a prairie restoration program, the addition of 200 trees at Independence Park and Sta-Mo Park that help control erosion and flooding and provide a habitat for wildlife, the creation of the Right Tree Trail at Ridgeview Park as a guide for planting trees below power lines and the Edible Arbor Trail where walkers, joggers and bikers can enjoy the fruits and nuts from the trees being planted there.
Missouri City Television aired numerous shows emphasizing why the “Show Me” City is such a great place to live and work and have a good time. For this initiative, MCTV was honored by the Texas Association of Telecommunications for overall programming, a similar award it received from the National Association of Telecommunications Officers and Advisors. Programming includes City Council and Planning and Zoning Commission meetings, videos on city services and special events, emergency traffic and weather information and bulletin board messages.
NATOA also gave a nod to the profile on the City’s Parks Board that featured the work these citizens do to maintain the integrity of the City’s green space as well as the video showcasing City employees who spend their after work hours on community service projects. The Telly Awards, which honors the best local, regional and cable television commercials and programs and the finest video and film productions created for the web, gave further kudos to MCTV; this time for the “In the News” program that is produced twice monthly. Missouri City Television airs on Channel 16 on Comcast and Channel 99 on AT&T U-Verse as well as on the City’s website, www.missouricitytx.gov. Individual videos also can be viewed directly from the web site’s video page.