Pizza is an interesting case study in the evolution of consumer tastes. You can surely still get your basic assembly-line frozen pizzas and hot-and-ready fast-food varieties, but just wandering through the frozen aisle grocery store aisle is a vastly different experience than it was 10 or 20 years ago.
Restaurants are not exempt from this trend, especially ones that were invented to address a lack of high-quality pizza options in the area like Brick & FireWood Pizza Co. (BFW) in Sugar Land, which debuted in 2019.
BFW’s pizzas have a uniquely Texan flair, using brick ovens fueled by mesquite wood that imparts an earthy flavor to the crust. The pizzeria, which only offers delivery and drive-through pick-up options, places an emphasis on using organic ingredients and also lists on its menu the percentage of organic ingredients in terms of the weight of each pizza. All of the pizzas have at least 56 percent organic ingredients, according to BFW’s online menu.
The pizza with the highest concentration of organic ingredients, at 76 percent, is the classico, a pizza topped with sliced mozzarella, a handmade plum tomato sauce, oregano, sausage, garlic, asiago and pecorino romano cheese and a garnish of fresh basil.
The lowest is the bianca vegeteriano, at 56 percent. It features the same basic ingredients as the classico, but lacks the classico’s garlic and Italian sausage.
While BFW’s menu is interesting, and includes a buffalo sauce chicken pizza with jalapenos and other intriguing combinations, sometimes a simple old favorite is sufficient.
I was craving a traditional New York-style cheese pizza, which BFW offers in 12-inch ($15.95) and 14-inch ($18.95) sizes.
BFW prepares its New York pizzas with a “ring of fire”, a thin red border of tomato sauce that lines the crust and separates it from the cheese. This may not be a transcendent, game-changing concept, but it did make for a notably different consumption experience that allowed for a more robust taste and variety of textures (the blend of the sauce and crust) when making your way to the last few bites of a slice.
And there’s also something pleasurable about being able to taste the oregano and basil and savor the gooey mozzarella in its purest form, unaltered by any other toppings. To do so without the guilt that typically comes with ordering a pizza because you’re confident that the ingredients have been well-sourced is just a bonus.
BFW Pizza Co.
Address: 16535 Lexington Blvd. Ste. 155, Sugar Land
Dining Options: Drive-through, delivery
Hours: 3:30-9 p.m. Sunday-Thursday, 3:30-10 p.m. Friday-Saturday
Entree prices: $14.95-$19.95
Senior discount: No
Healthy options: NY gardenia
Star of the show: New York cheese
Rating: 4.5 out of 5 stars