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While I don’t have much of a personal connection to Japan or Japanese culture, I’ve long admired from a distance the Japanese way of doing business — exporting some of its most iconic brands across the globe from a relatively remote archipelago with a colorful and youthful pizazz.

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A viral TikTok video from last month showing an awestruck employee in the office of a Richmond company depicts a reaction similar to many who have encountered Men In Kilts for the first time – surprise, followed by amusement.

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Madiha Chughtai and her daughter used to sit in their family home in Abu Dhabi and watch episodes of Food Network’s “Ace of Cakes.”